The Body Tonic Group

Working with Lynne Scott of The Body Tonic Group was a valuable headstart into gaining industry experience. Since working with her from 2019 - 2020, I've had the opportunity to create social media content for her company on both Facebook and Instagram pages. The goal was to showcase Lynne's expertise as a certified movement specialist & fitness trainer, as well as a qualified sports advanced & remedial massage therapist. The social media posts I create for her company reflect this aesthetic and aim to appeal to Facebook mums and women looking for a healthy change in their life. Each post includes health tips, inspirational quotes and holiday greetings that resonate with Lynne's target audience. Through creative use of colour, typography and imagery, the aim was to capture the essence of The Body Tonic Group brand and establish a consistent visual identity across all social media platforms. By working closely with Lynne, I was able to understand her vision for the company and bring it to life through visually appealing social media content.

Skills: graphic design, instagram profile posts, Facebook posts, advertisements, fitness tips, health advice, video edits, interactive design, user research.