Endangered!

This project's objective was based on the question; How can I educate my target audience on endangered animals through a playful, interactive experience? I selected a target audience based within Gen Z, with a passion for wildlife, standing up against social issues and having fun. The outcome resulted in a drinking game created in both physical and digital formats. This game metaphorically puts the user in a position of an endangered animal, where they either survive or drink! The user simply rolls the dice, moves forward on the board game and acts out each scenario they land on, otherwise they may have to drink. As for the app, the user can tap through the screens which will display these prompts for each different person playing, again they must act them out or they may have to drink. If I were to bring this project to store shelves, proceeds would go towards WildAid; a charity dedicated toward ending the Illegal Wildlife Trade.

Skills: 3d modelling, 3d printing, graphic design, illustration, interactive design, packaging design, paint 3d, product design, rapid prototyping, UI, user research, user testing, UX.