Emma Kirk

This marigold-coloured logo is the epitome of minimalist design, created to promote an Instagram account for a midwife. The logo features a simple illustration of the midwife set against a warm, inviting marigold backdrop. The ideal target audience for this logo is expectant mothers and families seeking personalized and compassionate care during pregnancy, childbirth, and postpartum. To target this audience, the logo's design uses warm, vibrant colours and a friendly, approachable illustration style that conveys a sense of trust and reassurance. If I were to expand on this project, the Instagram account's aesthetic would also reflect this warm and welcoming vibe, featuring photos of smiling midwives, happy families, and cozy, inviting spaces. By combining the right visuals with a clear message of personalised care and compassion, this logo in combination with the Instagram account would speak directly to its target audience, building trust and loyalty in the process.

Skills: client relationships, graphic design, logo, social media assets.