Chow
This project was created for fun. Chow is a made up premium dog food brand dedicated to the health and happiness of your furry friend. Their target audience is composed of dog owners who prioritise their pets’ health, well-being and overall happiness. For this project I created a brand guideline document featuring a company introduction, target audience research, a brand strategy, logo design & usage as well as a colour palette. Download these brand guidelines.
Skills: brand guidelines, graphic design, product design, user research.
